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Beyond the Arc. Inside the Numbers.

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Starter's Privilege, Bench Reality: The Three-Point Numbers That Should Shake Up Every Rotation
Strategy & Analytics

Starter's Privilege, Bench Reality: The Three-Point Numbers That Should Shake Up Every Rotation

The guys coming off the bench are quietly posting better three-point numbers than the players logging 30-plus minutes a night — and the data isn't even close in some cases. Whether it's favorable matchups, lower defensive attention, or pure shot quality, reserve shooters are leaving coaches with some uncomfortable questions about how minutes get distributed.
Counting Shots, Missing the Point: How NBA Teams Keep Overpaying for Volume Shooters
Strategy & Analytics

Counting Shots, Missing the Point: How NBA Teams Keep Overpaying for Volume Shooters

Front offices keep signing players based on three-point attempts per game, but the numbers behind the numbers tell a very different story. When the playoffs roll around and defenses tighten up, volume shooters often become expensive liabilities. Here's where the disconnect lives — and which teams are feeling it hardest.
One Guy, Five Points: The Ripple Effect of Elite Three-Point Gravity on Everyone Around Him
Strategy & Analytics

One Guy, Five Points: The Ripple Effect of Elite Three-Point Gravity on Everyone Around Him

When a defense locks onto an elite three-point shooter, something quietly extraordinary happens to everybody else on the floor. Tracking data reveals that gravity from a single elite shooter can lift teammates' offensive efficiency by five percentage points or more — and traditional box scores barely hint at why.
Dead Zones and Broken Angles: Why Your Favorite Shooters Are Getting Swallowed by Bad Floor Spacing
Strategy & Analytics

Dead Zones and Broken Angles: Why Your Favorite Shooters Are Getting Swallowed by Bad Floor Spacing

Having elite shooters on the roster means nothing if your offense is constantly crowding them into dead zones. A closer look at court geometry and tracking data reveals that spacing malpractice is quietly draining efficiency from some of the NBA's most talented three-point rosters.
Defensive Drift: How Positional Breakdowns Are Quietly Costing NBA Teams Three Points at a Time
Strategy & Analytics

Defensive Drift: How Positional Breakdowns Are Quietly Costing NBA Teams Three Points at a Time

It's not always the guy who blows the assignment that kills a defense—sometimes it's the three teammates who drift a half-step out of position that open the floodgates. Tracking data is exposing a growing problem across the league: teams with poor spacing discipline on defense are bleeding points through structural gaps, not individual errors.
Too Much of a Good Thing: How Stacking Elite Shooters Can Actually Help the Defense
Strategy & Analytics

Too Much of a Good Thing: How Stacking Elite Shooters Can Actually Help the Defense

More shooters on the floor sounds like a nightmare for any defense — but the math doesn't always work out that way. When teams load up on perimeter talent, they can accidentally hand defenses a roadmap to their entire offense. Here's why shooter-heavy rosters sometimes make life easier, not harder, for the other team.
Shot Wasted: The Three-Point Attempts NBA Teams Keep Taking That Are Killing Their Offense
College Basketball

Shot Wasted: The Three-Point Attempts NBA Teams Keep Taking That Are Killing Their Offense

Not all three-point attempts are created equal — and some franchises are hemorrhaging efficiency by feeding shots to the wrong players from the wrong spots. A look at the data reveals just how many possessions are quietly going down the drain, and how a smarter shot diet could unlock real offensive gains without adding a single player.
System Shooter or Real Shooter? Tracking Data Exposes the Hidden Gap in Three-Point Stats
College Basketball

System Shooter or Real Shooter? Tracking Data Exposes the Hidden Gap in Three-Point Stats

Raw three-point percentage hides a dirty secret: some of the league's best-looking shooters are really just the best-positioned ones. New tracking data breaks down catch-and-shoot rates, dribble counts, and shot clock timing to separate the genuine sharpshooters from the guys benefiting from elite ball movement.
Beyond the Logo: How NBA Teams Turned Half-Court Heaves Into Legitimate Offensive Strategy
Strategy & Analytics

Beyond the Logo: How NBA Teams Turned Half-Court Heaves Into Legitimate Offensive Strategy

The 40-footer used to be a buzzer-beater prayer. Now some teams are building entire offensive sets around it. We dig into the shot charts, the expected value math, and the coaching minds reshaping what counts as a good look.
Saving Bullets: The Quiet Art of Hoarding Three-Point Attempts for April and May
Strategy & Analytics

Saving Bullets: The Quiet Art of Hoarding Three-Point Attempts for April and May

Some of the NBA's deadliest shooters are lighting it up far less than you'd expect during the regular season — and that's completely intentional. Teams are quietly banking long-range volume for when the lights get brightest, and the numbers reveal a fascinating layer of playoff preparation hiding in plain sight.
Inches That Matter: How a Tiny Defensive Shift Is Forcing Offenses to Rethink Everything
College Basketball

Inches That Matter: How a Tiny Defensive Shift Is Forcing Offenses to Rethink Everything

NBA defenses have quietly made one of the smallest — and most consequential — adjustments in recent memory. By tightening coverage on perimeter shooters by just a few feet, teams are generating massive swings in shooting percentages and scrambling offensive spacing systems that took years to build.
The Paint Extended: How the Free Throw Line Became Offense's New Danger Zone
Strategy & Analytics

The Paint Extended: How the Free Throw Line Became Offense's New Danger Zone

The free throw line used to be where you waited for fouls. Now it's where elite offenses go to break defenses in half. We dig into the numbers behind the NBA's most quietly devastating spacing trend and why stopping it might be even harder than guarding the arc.
Is Your Shooter Actually in a Slump? Here's How to Tell the Difference
College Basketball

Is Your Shooter Actually in a Slump? Here's How to Tell the Difference

Your favorite shooter has gone 4-for-31 from three over the last two weeks and you're spiraling. But is it a real slump or just variance doing what variance does? We break down the stats, the psychology, and the signals that actually matter when trying to figure out if a shooter is broken or just temporarily cold.
Big Men Can Shoot Now, and the NBA Will Never Be the Same
Strategy & Analytics

Big Men Can Shoot Now, and the NBA Will Never Be the Same

Not long ago, a center who could knock down a three was a party trick. Now it's a prerequisite for contention. The transformation of the five-man position from paint-bound enforcer to perimeter threat is one of the most dramatic evolutions in professional basketball history — and the numbers prove it changed everything.
The Corner Pocket: How 22 Feet Is Quietly Running the NBA's Most Efficient Offense
Strategy & Analytics

The Corner Pocket: How 22 Feet Is Quietly Running the NBA's Most Efficient Offense

The corner three isn't flashy, but the numbers behind it are borderline absurd. Elite NBA teams have quietly turned that patch of hardwood near the baseline into the most dangerous real estate in basketball — and the geometry tells you exactly why.
Glass Slippers and Green Lights: The Under-the-Radar Three-Point Shooters Who Could Carry a Cinderella Run This March
College Basketball

Glass Slippers and Green Lights: The Under-the-Radar Three-Point Shooters Who Could Carry a Cinderella Run This March

Every March, someone nobody picked makes a run nobody saw coming — and more often than not, there's a sharpshooter hiding in plain sight making it happen. We dug into the numbers to find the mid-major marksmen and underdog programs with the shooting chops to pull off some serious bracket chaos this tournament season.
Switching, Sagging, and Scheming: How NBA Defenses Are Finally Catching Up to the Three-Point Revolution
Strategy & Analytics

Switching, Sagging, and Scheming: How NBA Defenses Are Finally Catching Up to the Three-Point Revolution

For years, offenses ran wild behind the arc while defenses scrambled to keep up. The last five seasons tell a different story — elite NBA teams have cracked the code on perimeter defense, and the numbers prove it. Here's how the league's best defensive minds are reshaping the way we think about guarding the three.